Every year MAC selects a new spokesperson for Viva Glam. MAC has collaborated with many celebrities for its Viva Glam line, on limited edition lip glosses and lipsticks to support the Mac AIDS Fund. The Viva Glam product line has been a best-seller for the MAC Cosmetics brand. According to MAC Cosmetics, the fund has raised over $400 million through the sale of MAC's Viva Glam Lipsticks and Lipglosses, donating 100% of the sale price to fight HIV/AIDS. The MAC AIDS Fund was established in 1994 to support men, women, and children affected by HIV/AIDS globally by addressing the link between poverty and HIV/AIDS. In May 2018, Sephora Canada announced it would be carrying MAC Cosmetics online and in its stores. Along with the MAC collection, MAC and i-D Magazine has partnered up to release a short film titled "A-Z of Aaliyah" which will coincide with the launch. The Official release date for the "MAC Aaliyah" collection will be made available on June 20 online and June 21 in stores. On August 24, 2017, MAC Cosmetics announced that a collection involved with the estate of late singer Aaliyah will be made available in the summer of 2018.
Products became available in stores in June 2017. In May 2017, MAC Cosmetics became available for purchase online at Ulta Beauty. Her posthumous collaboration with MAC Cosmetics became the best-selling celebrity collection in cosmetics history. Due to the high demand for this collection, MAC restocked the collection in December 2016. Fans stood in line for hours to get their hands on the collection but some did walk away empty handed. The collection sold out within hours not only at MAC stores but also at other retailers that carried the collection such as Nordstrom, Bloomingdales, and Macy's. Selena's sister, Suzette Quintanilla, worked with MAC to create the perfect collection that really represented Selena. A petition on proposed the idea of this collaboration to MAC Cosmetics. In September 2012, MAC Cosmetics launched in India firstly the "MAC Selena" collection in collaboration with the estate of Selena Quintanilla Perez. The most popular products by the brand are Studio Fix Fluid and Ruby Woo Lipstick.
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MAC is an official makeup brand, used to create makeup for movie actors.
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All stores are run by professional makeup artists. MAC Cosmetics is named one of the top three global makeup brands, with an annual turnover of over $1 billion, and 500 independent stores, with over thirty stores in France. completed the acquisition in 1998, and Frank Toskan decided to sell his remaining shares shortly thereafter before leaving the company at the end of the same year.
In 1997, co-founder Frank Angelo died of cardiac arrest during surgery at the age of 49. In 1994, the Estée Lauder Companies took control of 51% of shares of MAC Cosmetics and began managing the business end while the two founders retained creative control. The development of the brand internationally, the opening of new points of sale, and the adaptation of product lines tailored to each continent, left little time for the founders to create new products. In the 1990s, the brand had more than a hundred stores worldwide, earning 200 million francs. Frank Toskan stated that he "first manufactured makeup for models, but then the models wanted this makeup for their sisters, friends, and so on. The company's products were originally intended for makeup professionals, but are sold directly to consumers worldwide. A MAC Cosmetics store in the SM Aura Premier mall in Bonifacio Global City, Metro Manila, Philippines
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